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Millions of wellness consumers are interested in evidence-based health effect data.

Natural and organic personal care industry is projected to be worth $25.1 million in 2025, according to a report by Grand View Research in 2019.

1 out of 7 Americans tried Hemp CBD products in 2019.
14% of Americans say they use natural products for various conditions such as pain and anxiety.

The global complementary and alternative medicine market size is projected to reach USD 296.3 billion by 2027.

The Global Wellness Institute 2018 report documented preventive and personalized medicine and public health industry to be $574.8 billion.

The same report also noted the traditional and complementary medicine to be $359.7 billion industry

Sources: UPI, GALLUP, New Frontier Data